Services
Competitor keyword research using tools like SEOMoz.org, SpyFu.com, and Google's Keyword Tools, Google Webmaster Tools, Google Analytics, Server Logs (webilizer, plesk, etc).
Using a variety of keyword tools, keyword maps, along with past campaign consideration is key.
Bing Adcenter examines level of competition, existing keyword rankings, and learns from past paid search campaigns.
Search Engine Marketing process overview.
Automated Reporting - Custom Reporting Inside Google Anaylitics. Conversion tracking, Paid Search Budget Control. All reporting tracking code implemented.
Competitive Analysis - Conduct thorough analysis of what key competitors are offering.
Keyword Inventory - Establish keyword maps, and reports on rankings, conversions, always be adding new keywords.
Client Analysis - Determine optimal spend.
Landing Pages - Develop new landing pages for campaigns.
Alt Landings - Test alternate landing site locations, ie website content.
Quality Model - Create a Q score for SEM in comparison with other channels.
Affiliate Development - Test affiliate marketing. In most cases affiliate marketing tests will begin if search marketing efforts perform below lead/revenue goals.
Forecasting Model - Create method of projection for SEM spend vs. conversions.
Dashboarding - Create product level dashboards.
A/B Testing - Conduct A/B and multivariate tests.
Test Copy Optimization - Test different types of text from search engines.
The majority of my SEO consulting involves:
1. SEO Landing Pages/New Content.
2. High Ranking Back-links/High Social Ranking.
Below is my list of Search Engine Optimization work routine.
Automated Reporting
Custom Reporting Inside Google Analytics.
Conversion tracking, Paid Search Budget Control. All reporting tracking code implemented.
Competitive Analysis
Conduct thorough analysis of what key competitors are offering.
Keyword Inventory
Establish keyword maps, and reports on rankings, conversions, always be adding new keywords.
Paid Search Analysis
Establish top converting paid search phrases for implementation in SEO.
SEO Landing Pages
Develop new SEO landing pages. Create one keyword optimized landing page for each top converting paid search phrase, and one for any newly targeted keyword phrases.
Forecasting Model
SEO spend vs. conversions.
Dashboards
Create product level dashboards.
Test Copy Optimization
Test different types of text from search engines.
Content Creation
On-page off-page search engine optimization. New web pages created using top converting/newly targeted keyword phrases.
Backlink Building
Automate backlink process on social sites. Acquire high quality backlinks by hand.
Automation
Auto-generate followers and friends for social sites.
Backlink Purchase
Create model of backlink purchase program for net positive ROI.
Call me if you want more information on what it takes to SEO your site.
(913) 244-0423
